What is an IP address mean?

Computers aren’t very quick in reading and understanding written text, they can however read numbers quickly. As far as websites are concerned the IP address is the address of your website in numeric form.

What should my site name be?

Website Advice advises that when you start thinking about a website for a small business you think carefully about choosing the address of your website ( this is call the domain name or URL e.g. www.google.co.uk ). It is the same as choosing your company name and your branding — it requires a lot of thought and research. Your domain name is your identity on the web; you want to make sure you choose a name that not only fits your business but is also easy to find and to type and remember. (Advice: You can use letters (abc), numbers (123) and dashes/hyphens (—). Spaces are not allowed, and the domain can’t begin or end with a dash.) When choosing a website name make sure it fits your business and is not similar to a competitor. Makes it easy to remember, and have the suitable domain extension i.e. .co.uk, .net. .com etc

Example

Not so good ® www.wecutdowntrees-anddisposeofthewaste.co.uk

Better ® www.tree-felling.co.uk

Why do I need a website?

The Internet has become a way of getting information searching for company websites. As more and more people connect to the Internet every day, the Internet has become an ideal place to promote and even conduct business. Small business owners can promote their business online displaying your product or service. A professional website for your company can helps establish trust in the company in the eyes of customers.

The cost of building your website with Website Advice is low and has monthly and annual subscription. Your website is your online brochure therefore, there is no need to create and distribute leaflets and brochures, because you can simply post all the information on your company’s website.

With your website, you can instantly update specifications, availability and pricing simply. Additionally, your site will be available 24 hours a day. Your customers can go and ask at any time of the day. As you probably know, most people are busy and do not have time to check out the shops or read brochures.

Customers who have questions or concerns can contact you immediately through your website. These are just some of the things that may be useful for your site.  Most importantly, a company’s website can significantly increase trust and professionalism of your business.

What’s does URL mean?

URL is the short form for Universal Resource Locator, also called a website address because it’s the address of your website. It’s what you type into your browser when you want to go to a website.

What is a Web Hosting?

Web hosting is the service provided by a company to store all the information and files it takes to make your website.  You “rent” this space for a monthly fee; this gives you space on a computer to store your website. The hosting company will also make sure that your website can be accessed by visitors using the internet.

What is a Web Hosting?

Web hosting is the service provided by a company to store all the information and files it takes to make your website.  You “rent” this space for a monthly fee; this gives you space on a computer to store your website. The hosting company will also make sure that your website can be accessed by visitors using the internet.

What is an IP address?

Computers aren’t very quick in reading and understanding written text, they can however read numbers quickly. As far as websites are concerned the IP address is the address of your website in numeric form.

Can I use images on my website?

The short answer is Yes however, you cannot use pictures that you find on Google on your blog or website. If you or someone in your company took a photo or created an image, you own it and can use it without permission. You normally have to buy an image to use on your website this can be anything from a couple of pounds to thousands of pounds. Here at Website Advice we show you the source of free images so that you can use them without being sued for using someone else’s images. In some circumstances, you can use logos and product images from the manufacturer without permission, it’s important to check or ask for permission before using them.

Why shouldn’t I use Wix or Weebly or other instant website builders?

It’s not good for branding as visitors get the impression that you’re not professional if you are using a website name like rolypoly.wix.com. A lot of the instant websites are built on Flash technology, which many mobiles or tablets don’t display. This means you’re reducing the number of visitors seeing your website. Google penalises these kinds of websites and your site will be harder for visitors to find.

These types of websites load slower than those built on WordPress, this will disappoint visitors to your website, and they may not return. If you outgrow your website, you can’t move to another hosting company.

What does the little padlock mean on a website?

There is a padlock icon which is displayed in a web browser. This indicates that secure communications between your browser and the destination website is in operation.  Communications between browser and destination website are encrypted. You will see the padlock icon on websites where sensitive data may be transmitted e.g personal details or bank information. However, these days all websites should operate in secure mode called SSL (see below for explanation).

Do I own my website?

You will own the website contents and the website address where you have paid for it in advance. If you are paying monthly, you will not own anything until the 12 months payments have been made. You should be aware that you have to continue paying for your site to be on the web every year.

 

What email addresses should I have?

It is best have a public email address, so visitors can contact your company. Your main or personal email account should not be used, instead use a generic “info@domain.com” or “contact@domain.com”  will make it easy to stay organised.

You should have multiple email addresses as this helps separating business and personal communications. The bonus here is that this method allows you to filter spam by using a throwaway email account. Having this type of disposable account helps you to stay unidentified on the world wide web.

What does SEO mean?

SEO stands for search engine optimisation. You build the website such that search engines like Google, Bing (or others) can find you website address in its listing. SEO is now a technical field in its own right, and many companies offer solutions at varying costs. To stay on the first page for a search term in Google would require almost fulltime SEO support which would be prohibitively expensive unless you are a large commercial company. We will always refer you onto our trusted, specialist partners if that is a requirement.

What does Responsive mean?

A responsive website is one that changes the way it is laid out depending on the device visitor is using. We design a site such that it is the same content and images, but the website knows if the end user is using a desktop, tablet or a mobile and adjusts accordingly. On a well-designed website this is happens seamlessly.

What is UX?

UX is an acronym for user experience it the way the user feels emotionally when using your website. Their attitudes about how your site is designed and its ease of use and efficiency. When designing a website, you must consider the user’s experience on the website. A pleasing experience may get the visitor returning, versus a bad experience which will not see the visitor returning.

What is SSL?

SSL stands for Secure Socket Layer which allows you to access a website securely.  When a site has SSL, you will notice that the address begins https:// you will also see a padlock symbol on the address bar of many browsers. If it is not secure some browsers will prevent you viewing the website entirely.

So, what it does is encrypts the data from your browser all the way to the computer that is hosting your website, this stops hackers listening in to your data. Therefore, your passwords, bank details and other personal information in fact whatever you type is encrypted – this encryption works in both directions. Visitors will have more confidence in using your site if it is secure.

Where to put the Cost of your product or service?

If a visitor to your website is interested in your product or services, the very next thing they will want to know is your prices. Maybe you don’t display them as the first thing the visitor see’s, but you are only going to exasperate them if they can’t find the pricing easily. It’s much better to put in on a menu so that in one click they know the costs. Failure to do this will tempt you visitors to go elsewhere.

What Are You Selling on your website?

You need your visitors to know immediately they visit your site what product or service you are providing. Therefore, the top of your front page should tell them and there should be no guesswork involved.

Can a visitor to your website Trust you?

Trust is huge. With many visitors having a healthy level of scepticism these days. So you must do everything to ensure that they can feel they can trust you especially if your have a new business or website. Visitors are frightened that they may have come to a scammers site, so to gain their trust list your companies physical address, list your phone number and email and show your policies (privacy and T&Cs). Make the site look professional and have good relatable images displayed.

How can a visitor Contact You?

You must have a contact page where all the details of the company are listed. This includes the email, phone number and the physical address of your company. You should ensure that it is easy to find just one click away.

How long does it take to build a website?

There is no short answer to this it depends on you as a customer providing the copy text for your website and signing of on images and pages. Normally it will take 7 to 10 days as long as the communication works well back and forward.

 

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